Jamie McKay, Sales & Marketing Director, Armour Home brings more than 25 years of experience in global commercial, sales and marketing roles within audio and technology industries. Jamie has successfully overseen multi-million-dollar sales and marketing campaigns across multiple international territories. In an exclusive interview with Smart Home World, he discusses marketing initiatives to grow Armour Home brands’ global presence and the new range soon to be launched. 

Could you provide insights into Q Acoustics’ journey, highlighting the milestones achieved as it redefined various market segments, from affordable to high-end, and introduced innovations like the Q Active wireless audio system?

The ethos of Q Acoustics from the very beginning has been all about delivering fabulous acoustic performance for a fair price and is also available at various price points. I believe that we are out-performing with this objective given the vast number of awards Q Acoustics has received across the world since its launch in 2006. There are many highlights in our journey, but the launch of the Q5000 series in 2023 marked the completion of our passive speakers range from entry-level to high-end range. Plus the Product of the Year Award from What Hi-Fi in 2023 for the Q5040 is the “icing on the cake” cementing Q Acoustics’ position as one of the leading speaker brands in the world.  When developing speakers, we are always looking to innovate be it in the use of Gelcore, BMR drivers point-to-point bracing, isolation plates in the Concept Series and more recently the C³ Continuous Curved Cone.  The development of Q Active follows this passion for innovation both in industrial design, the use of BMR drivers and the wireless technology to drive the Q Active audio system, which we believe is one of the most flexible, high-performing audio systems in the market with the added benefit that it has been designed for lifestyle living.

With your extensive industry experience, what potential opportunities do you envision for Q Acoustics in the Indian market?

While we’re witnessing a growing demand for our full range of passive speakers in India, Q Acoustic is currently focusing on two major areas: installation products and powered/streaming systems. Our new M40 Bluetooth micro tower exemplifies the latter, showcasing our dedication to innovation in this field.

While much attention rightly goes to our consumer-using Q Acoustic products, we also boast a robust range of installation products with wireless capabilities. This lineup will be further enriched with the launch of a unique wireless product in late summer. I’m excited to collaborate with MZ to further develop the installation product segment in the upcoming year.

The growth in the availability of music-on-demand services worldwide is shaping a new breed of music enthusiasts, prioritising convenience in their listening experience. India with its vast population and tech-savvy younger demographic, presents an immense market opportunity for audio brands.

In India, as in many parts of the world, the enjoyment of music holds significant importance in daily life. As we envision the next wave of products, it’s crucial to uphold Q Acoustics’ design ethos: delivering outstanding acoustic performance at an accessible price point while staying attuned to the evolving needs of diverse markets globally.

 How do you intend to utilize your partnership with MZ to introduce and establish Q Acoustics in India?

In any territory, having a seasoned partner is very important. With no office of our own in India, MZ serves as our vital link to the local market. They provide invaluable insights into consumer trends, guiding our brands and ensuring optimal market coverage. Collaborating closely with MZ, we tailor our marketing strategies to resonate with the core Indian customer base. Together, we aim to educate them about the diverse offerings of Q Acoustics, catering to both consumer and installation segments. As the importance of the install market grows, this partnership becomes increasingly crucial for all brands.

With a longstanding relationship spanning over 15 years, MZ is not just a trading partner but an integral part of our global business network, contributing significantly to our success worldwide.

Can you provide details on the range of audio products Q Acoustics intends to launch in India through its collaboration with MZ?

We have an exciting lineup of new introductions scheduled over the next few months, but at this stage, not all of the details are available to share so it will be a case of “watch this space” and look out for good news coming with a glimpse of what is coming on show at the High-End Show in Munich in May. We have just introduced the M40 which is our micro tower Bluetooth-powered system to go alongside our award-winning M20 unit. We have some exciting additions to our install range planned both with speakers and electronics, and we will be releasing more information on this as we head into summer. We also have some exciting news planned within our passive speaker range with more news to become available in the coming couple of months. Sorry I can’t be more specific, but we don’t want to ruin the surprise!

Could you elaborate on Q Acoustics’ line-up of wireless and powered speakers?

We launched the Q Active range back in 2020 and it was our first involvement with an active, streaming speaker and it was designed to be a completely networked-enabled home audio entertainment system. We followed this with the M20 which is an award-winning powered bookshelf model with Bluetooth connectivity that has achieved remarkable success since launch. We have recently launched the M20’s “big brother” the M40, in a micro tower format but with the notable inclusion of the C³ drivers that were introduced as part of our 5000 series range.  The market response and reviews for M40 have “blown us away” to the extent that we sold everything we had within days of the first products arriving in our warehouse.  88

According to industry experts, the powered speaker market is poised for significant growth shortly. As the younger generation transitions from `smartphones and headphones’ to more premium audio experiences, there’s a natural inclination towards consolidated systems offering convenience and sleek form factors.

For Q Acoustics, it’s crucial to offer solutions that are both user-friendly and cost-effective, ensuring a strong foothold in the market among future customers. In our ongoing discussions regarding future product development, considerable attention is given to providing comprehensive audio solutions that cater to all customer needs.

A key focus of our roadmap is the development of a powered wireless speaker solution, which aligns with the evolving preferences of consumers. Our next wireless product launch, slated for the last quarter of 2024, will be tailored specifically for the installation market, further solidifying our commitment to innovation and meeting the demands of our customers

In what ways does the 5000 series cater to apartments of various sizes and budget categories in the Indian market?

The 5000 series is our latest range and provides the bridge between our entry-level 3000i range and our premium Concept Series. The range offers 4 product finishes (Satin Black, Satin White, Santos Rosewood & Holme Oak) and 4 size options of product with 2 bookshelf and 2 floor standing models, with the award-winning Q5040 designed specifically for the smaller room/apartment with no compromise on acoustic performance.

Can you shed light on Q Acoustics’ offerings in Bookshelf and Floor-Standing speakers?

We have tried to curate our product portfolio so there is a relevant option for any customer looking for the best-performing speaker for their budget and home environment and I believe that the awards that we have received around the world would support that we have been successful at delivering an excellent choice bookshelf and floor standing options for our customers.  

For home theatre setups, what combinations and permutations do you recommend for Indian households using Q Acoustics’ products?

A very difficult question to answer in a short sentence. Sound is such a subjective thing so what works for one customer may not suit another and budget plays a big part in any purchasing decision. In each of our range offerings we have several home theatre bundles that will provide an initial 5.1 channel set up which can then be expanded on should the customer desire and we now have a solution from the entry-level budget at Q3000i to the high-end budget with Concept series.  For those not wanting a complete 5.1 system, our ranges can be implemented in 2.1 format and there is also M20 and M40, which can further be enhanced with a sub-woofer and offer an excellent alternative solution for those not wanting to invest in an AV receiver.  I believe Q Acoustics offers a solution for every budget and format to enhance a theatre/TV viewing experience.

Which receiver or amplifier pairs best with Q Acoustics loudspeakers?

Again, a very difficult question to answer as everyone’s tastes are different. We work a lot in combination with Cambridge Audio and will be using their electronics at the upcoming High End Show in Munich. Our products have a reputation for offering a “neutral’ listing experience, as there is no discernible effect in bass or treble from the speakers themselves, so that is something that needs bearing in mind when selecting an electronics partner. From a multichannel perspective, I spent many years working with Denon and Marantz so have a fondness for those products and believe that they pair well with Q Acoustics.

Which streaming protocols is Q Acoustics compatible with, and how does it enhance the user experience in Indian homes?

Q Acoustics is always evaluating the popular music streaming services and protocols that could be used with our products worldwide, to ensure a great user experience. The specific supported protocols and services will differ slightly from product to product, as they service different market sectors with varying customer expectations. We have products certified for Airplay 2, Google CAST, Bluetooth A2DP with AVRCP 1.5, Bluetooth aptX HD and Low Latency, Spotify Connect, Roon Ready and UPnP, and will be expanding this list of new products shortly. Popular music streaming services in India such as Spotify, Amazon Music and JioSaavn are all compatible with the supported protocols mentioned. Q Acoustics will always strive to support the best possible audio quality streaming to complement the award-winning products that we make, giving consumers in India peace of mind that they will be getting the very best out of our products. 

How does Q Acoustics ensure seamless connectivity and integration with India’s diverse smart home ecosystems?

 Q Acoustics has taken care to employ people with a wealth of experience in smart home and integrated systems automation spanning several decades. This in-house knowledge ensures that our current and future products can be engineered and supported to integrate with popular smart home products throughout the world. Part of the process is working closely with our international partners such as MZ to identify smart home products specific to a particular region, investigating how these can work with our products, and then working with the third-party manufacturer if required to prove the integration and publish a simple guide on how consumers or installation professionals can achieve the very best results. 

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Integra has added the new DTM-7.4 Network Stereo Receiver to its advanced electronics lineup of custom integration products. Available now nationwide, this network receiver delivers audiophile-grade sound, improved connectivity, high-res streaming, and built-in voice assistants such as Google and Apple.

The DTM-7.4 is designed and built with the custom installation professionals in mind. The 2-channel,110-watts per channel stereo receiver features web setup, IP control, RS232, IR in/out and remote control and diagnostics, Roon Ready connectivity, HDMI 4in/1out, and supports 8K up to 40Gbps with ARC technology. Available to order now ($900 US) at authorized retailers, the receiver is ideal for zones that do not require surround channels, and is specifically designed for easy system integration for installers.

Add a full suite of built-in CI integration software tools and compatibility with Control4 SDDP, Crestron, Josh, Savant (and others), the DTM-7.4 seamlessly integrates into any home entertainment system, making installation less difficult.

Powered by 110 watts per channel at 8ohms, the DTM-7.4 features HDMI 2.1 4in/1out, supporting 8K up to 40Gbps visual content support, and HDMI ARC technology, three analog inputs, three digital audio inputs (two optical and one coaxial), dual-band 5 GHz/2.4 GHz Wi-Fi certified wireless LAN capability, gold-plated RCA terminals, patented discrete op amp circuits, and an isolated phono preamp with MM/MC that preserves delicate phono signals for enhanced clarity, pristine sound reproduction as it minimizes vibrations for an elevated listening experience.

The DTM-7.4 makes it easier to access and enjoy Hi-Res audio files with zero loss in audio quality. Featuring an AKM Premium 768 kHz / 32-bit Hi-Grade 2-Channel DAC, and Class G Amplifier ensures an efficient, accurate reproduction of audio signals across the entire frequency range.

In addition to its AM/FM tuner, users can easily access their favorite high-resolution music streaming platforms with this stereo receiver, which has been integrated with our partners at Roon, Tidal, and Deezer to transform any space into a haven of hi-fi sound.

The Integra DTM-7.4 is the ultimate music-loving enthusiast companion that offers a high-resolution listening experience that redefines your enjoyment of music at home.

For More Information www.integrahometheater.com

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Marantz unveiled the Model M1, its new ultra-compact, versatile, high-performance wireless streaming amplifier.

Carefully engineered to offer great sound from a wide range of streamed music services, the Model M1 also features analogue and digital input sockets to connect to physical music sources and a TV.

The amplifier has both the power and quality to be paired with a range of loudspeakers, from compact designs to substantial towers, and even ceiling or wall-mounted speakers. It features highly efficient high-power amplification and offers 100W of stereo output with extremely low distortion of just 0.005% THD via digital inputs.

A 2.1 channel experience can be had by adding a subwoofer and Model M1’s advanced configuration options allow for full adjustment of both high-pass-filter and low-pass-filter frequencies independently, along +/-15dB of subwoofer level trim.

Model M1 supports the full high-resolution music experience over streamed services, the network, or USB, including 24-bit/192kHz PCM support and provision for DSD. To ensure these high-resolutions signals are delivered in the best possible quality, Model M1 operates in the digital domain from end to end.

Users can use the HEOS app to access all the music services available on the HEOS platform, including the soon-to-be-released updates for TIDAL and Roon Ready support. In addition to HEOS, Model M1 supports Bluetooth, Spotify Connect and AirPlay2. Users can even play audio from a locally connected USB-A drive. Vinyl can also be played via a connection to a compatible record player (a model with an included phono stage or a separate, external phono amplifier) via the Model M1’s line-level RCA Analogue inputs.

The Model M1 can also be used as an alternative to a soundbar or an AVR when watching TV. Its included eARC HDMI input means simple one-remote control over system volume levels and power management using the TV’s supplied handset.

The onboard Dolby Digital+ decoding supports the latest audio codecs typically used by broadcast and streamed TV services in high quality. A range of useful adjustment functions provides an optimised experience. That includes a Dialogue Enhancer option to make voices more discernible when listening at low volumes, plus a Virtual mode that utilises Dolby processing to generate a large, 3D sound field from stereo-only content.

The new wireless streaming amplifier can share HEOS music across the home with other HEOS-enabled products in the Marantz portfolio, including both stereo and AVR components. It can also be partnered with other Model M1s and its compact design means that two units can be installed side by side in a standard 19” equipment rack.

The HEOS app gives users full control over the Model M1’s functionality even when the amplifier is installed out of sight. It is also compatible with a broad range of third-party control systems, including Crestron, Control4, and URC. HEOS also provides for IR learning so other brands of remote-control handsets can be used.

For More Information: www.marantz.com

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Crestron has announced significant updates to its Home OS 4, focusing on enhanced lighting support, expanded audio-over-IP capabilities, and improved functionalities in the myCrestron portal. The new Crestron Home OS 4.1 update aims to refine user experience and provide integrators with more tools to manage and configure smart home systems effectively.

Introduced last year, Crestron Home OS 4 is now equipped with its first major update since launch, dubbed OS 4.1. This upgrade will be available at no additional cost to existing customers and looks to improve the user experience with several new features and improvements.

One of the key updates in Crestron Home OS 4.1 is the improved support for various lighting ecosystems. The new version introduces digital lighting drivers for third-party devices, enabling seamless integration with popular lighting systems like Philips Hue. Users can now import lighting scenes directly from the Hue hub, making it easier to create customized lighting experiences.

In addition to Philips Hue, Crestron Home OS 4.1 also supports Lutron’s lighting systems, specifically the HomeWorks HQP7-RF-2 wireless processor. This expanded compatibility allows homeowners to integrate their existing lighting setups into the Crestron ecosystem without the need for extensive reconfiguration.

Crestron Home OS 4.1 also brings extensive support for a range of DM NAX audio-over-IP devices. This update includes compatibility with the DM-NAX-4ZSA-50 amplifier and the DM-NAX-XSP Audio Return Processor. Furthermore, support for audio edge devices such as the DM-NAX-BTIO-1G, DM-NAX-2XLRI-1G, DM-NAX-AUD-IO, and DM-NAX-AUD-USB has been added. These enhancements provide users with more options for high-quality audio distribution throughout their homes.

The inclusion of audio-over-IP support aligns with the growing trend towards IP-based audio solutions, which offer greater flexibility and scalability compared to traditional audio systems. By incorporating these capabilities, Crestron Home OS 4.1 promises that users will enjoy a seamless audio experience, whether they are streaming music, watching movies, or hosting parties.

The myCrestron portal, a cloud-based platform for managing, deploying, and configuring Crestron Home OS projects, has also received a series of updates designed to enhance dealer efficiency. New features include the ability to upload and download diagnostic files, which simplifies troubleshooting and system maintenance. This functionality allows dealers to quickly address issues without needing to be on-site, saving time and resources.

Another significant update is the integration of thermostats and temperature sensors, along with support for occupancy and motion sensors. These additions enable more sophisticated climate control and automation scenarios, enhancing the overall smart home experience. 

Advanced device settings and the ability to copy and paste configurations further streamline the setup process, making it easier for dealers to replicate settings across multiple devices or projects.

Crestron has also expanded the Home Configurator tool in Home OS 4.1. This tool now allows for the setup of digital inputs and outputs before dealers arrive at the job site. By pre-configuring these settings, dealers can expedite the installation process, reducing the time and effort required to get a system up and running.

These updates are part of Crestron’s strategy to provide a more integrated and user-friendly home automation experience. By expanding the compatibility with third-party devices and improving configuration tools, Crestron aims to cater to the evolving needs of both end-users and installers.

Crestron Home OS 4 was initially launched to offer a new level of interoperability and control over both Crestron and third-party devices within the smart home ecosystem. With these latest updates, the system not only enhances its core offerings but also ensures that users can have a more cohesive and controlled home environment.

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Sonos has introduced the second generation of its smallest portable speaker, the Sonos Roam 2 with several significant enhancements in design and functionality.

A key upgrade in the Roam 2 is the streamlined Bluetooth pairing process. Unlike the original model, which required initial setup on a home Wi-Fi network using the Sonos app, the Roam 2 allows direct Bluetooth pairing straight out of the box. This change enables users to start listening to their music immediately, eliminating additional steps. A new dedicated Bluetooth pairing button on the back of the speaker replaces the previous multi-functional power button, making the process more intuitive and user-friendly.

In terms of design, the Roam 2 retains its compact form factor but features aesthetic improvements. The Sonos logo is now monochromatic, blending seamlessly with the speaker’s color for a more understated look. It is available in five colors: Olive, Sunset, Wave, Black, and White, offering more variety compared to the original Roam, which had only two color options.

The Roam 2 continues to offer an IP67 rating for dust and water resistance, ensuring it can withstand harsh environments. Its construction includes shock-absorbent materials, providing added durability for outdoor use. Despite its rugged build, the speaker maintains a sleek and modern appearance suitable for both indoor and outdoor settings.

Sonos has optimized the battery life of the Roam 2, providing up to 10 hours of continuous playback on a single charge, consistent with the original model. This makes it a reliable companion for extended listening sessions, whether at home or on the go.

The internal driver layout remains the same, featuring one tweeter and one midwoofer, delivering the high-quality sound Sonos is known for. The speaker supports Trueplay, which automatically adjusts the audio to suit the surrounding environment, ensuring optimal sound performance. Additionally, the Roam 2 includes the Sound Swap feature, allowing users to seamlessly transfer audio between any Sonos speakers within their system.

Key Features:

·         Simplified Bluetooth Pairing: Pair directly with a Bluetooth device without initial Wi-Fi setup.

·         Dedicated Bluetooth Button: New button on the back of the speaker for easy Bluetooth pairing.

·         Monochromatic Sonos Logo: Subtle design with the logo matching the device’s color.

·         Compact and Portable Design: Maintains a sleek form factor, ideal for both indoor and outdoor use.

·         Extended Battery Life: Up to 10 hours of continuous playback on a single charge.

·         IP67 Rating: Dustproof and fully waterproof, capable of withstanding harsh environments.

·         Shock-Absorbent Materials: Built to be durable and resistant to drops and impacts.

·         Trueplay Tuning: Automatically adjusts audio settings to suit the surrounding environment for optimal sound quality.

·         Sound Swap Feature: Allows seamless transfer of audio between any Sonos speakers.

·         Available Colours: Comes in five colors—Olive, Sunset, Wave, Black, and White.

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Savant Systems, Inc., a leader in smart home and smart power, has partnered with Kaleidescape, enabling integrators to deliver the ultimate home cinema experience to their clients. Kaleidescape’s movie platform, including Strato C movie players and Terra Prime movie servers, works within the Savant smart home ecosystem and is now available on the Savant Store.

The Kaleidescape platform is the only digital provider of movies with lossless audio and full reference video quality. The Kaleidescape movie store offers thousands of 4K and HD titles, including movies, TV series, and concerts. High-bitrate 4K movies are downloaded from the Kaleidescape movie store to Terra Prime movie servers where they are stored locally and played back on one or more Strato C movie players throughout the home.

Kaleidescape solutions now work in concert with the Savant smart home ecosystem. Users will enjoy intuitive navigation of Kaleidescape’s award-winning onscreen display from the Savant app and the Savant X2 Pro Remote, including effortless 1-button access to Kaleidescape with Savant Scenes—making it easy to set lighting, climate, and more for the most comfortable and enjoyable movie night experience.

“Kaleidescape’s movie platform delivers an unparalleled home theater experience that is a valuable resource and opportunity for Savant integrators,” explained George Katsiris, VP of the Recommended Partners Program. “The integration of Kaleidescape within the Savant ecosystem furthers our commitment to providing dealers with access to a carefully curated group of home theater partner brands that also includes JBL Synthesis, Sony Projectors, and Megapixel. With premium home entertainment being one of the most requested features by smart home consumers, these recommended products work in conjunction with Savant’s best-in-class video tiling, user experience, and lighting solutions to elevate the home cinema experience for our customers.”

“Kaleidescape and Savant’s smart home integration is an elegant solution that delivers an unmatched cinematic experience, taking home theater to a new level of luxury,” said Priscilla Morgan, COO, Kaleidescape. “When you combine Savant’s leading smart home capabilities with Kaleidescape’s ability to deliver lossless audio and full reference video on screen, movie night comes alive with a simple push of a button.”

Contact your local technical sales manager for more information about how Savant can help you design and sell the most astonishing, memorable home entertainment systems. 

For More Information: savant.com 

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Sonus faber has unveiled its latest loudspeaker, the Sonetto G2 collection, a new generation of the brand’s award-winning Sonetto series, featuring seven new loudspeakers.

Sonus Faber’s new loudspeaker collection stands out for its bespoke approach to design, particularly in the custom engineering of each driver. Every driver in the series has been crafted specifically for the Sonetto G2 series – the first to incorporate acoustic technologies developed for Sonus Faber’s Suprema system, which was introduced earlier this year.

Consisting of seven loudspeakers, the Sonetto G2 collection includes stand-mount, floor-standing, and wall-mount options.

Exhibiting at High End Munich, which opens today, the company will be showing the new range in room F109. A dedicated listening space will also be available to visitors in room F114, where a Sonus Faber Stradivari loudspeaker system will be showcased along with a host of flagship McIntosh products.

sonusfaber.com

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Lutron Electronics has announced the launch of its Luxury Experience App in the UK, Europe, Middle East, India and Asia, following its success in the US.

The new app, which is available on the App Store for iPad OS 16.4 or later, is designed to showcase the power of Lutron’s automated blinds, intelligent lighting, and intuitive controls and allows users to explore Lutron’s luxury residential portfolio from anywhere.

Designed to bring the showroom to any room, one of the unique features of Lutron’s Luxury Experience App is its camera functionality which enables customers to visualise Lutron products in any space, giving a realistic view of products in their home, facilitating decision-making and enhancing the overall customer experience.

Another feature introduced on the app includes the shades openness simulator, which enables users to visualise a range of window blind fabrics and openness factors, even placed over their own window using the camera functionality. This ensures the selected fabric achieves the optimal balance of outdoor views, light filtering and privacy.

A keypad configurator has also been added to give users the opportunity to customise and preview keypad designs tailored to their preferences and home interior design.

https://luxury.lutron.com

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Meridian, the esteemed British audio pioneer, recently launched the Ellipse wireless speaker, a pinnacle of stationary audio excellence. Crafted with twelve proprietary DSP technologies, including the groundbreaking “Meridian Bass & Space,” the Ellipse redefines spatial soundscapes, delivering unparalleled immersion and lifelike audio fidelity in any room.

Natalie Reynolds, Head of Product at Meridian, describes Ellipse as a fusion of luxury and performance, boasting graceful curves and a sleek, pebble-like finish for seamless integration into any interior aesthetic. Drawing inspiration from Meridian’s iconic elliptical design language, the Ellipse stands as a testament to form meeting function, exuding elegance from its arched feet to its intricate metal grille pattern.

Streamlined for user convenience, Ellipse offers effortless setup via the Meridian Control app or popular streaming platforms. With versatile connectivity options including Bluetooth, WiFi, Ethernet, AirPlay, Chromecast, Spotify Connect, and TIDAL Connect, along with Roon Ready and UPnP renderer support, Ellipse ensures seamless access to your favorite music sources.

At its core lies the revolutionary R2 electronics platform, a compact marvel derived from Meridian’s flagship R1 platform. Powered by Meridian’s Atlas Software Core, Ellipse inherits advanced signal-boosting technologies, elevating audio performance to new heights.

Technical prowess meets elegant design in Ellipse, housing dual full-range drivers and a central woofer meticulously engineered for optimal sound reproduction. With dimensions of 163 x 410 x 219 millimeters (H x W x D) and weighing nearly four kilograms, Ellipse delivers a formidable audio presence while seamlessly blending into your home environment.

For More Information: https: www.meridian-audio.com

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One of the world’s most stylish audio brands has announced it’s resurrecting another of its classic legacy products with an ambitious recycling plan that shows the industry what a circular economy can look like.

Recently Bang & Olufsen announced the Beosystem 9000c Music System consisting of a fully restored Beosound 9000 CD player marked with a pair of Beolab 28 speakers. The Beosound 9000 CD was one of the most iconic pieces of audio design back in the 1990s thanks to its swish glass panel and ability to handle six discs at a time.

Back in 2020, B&O had the ingenious idea of buying up as many used Beogram 4000 turntables as it could find to remanufacture them. The company bought up used Beogram 4000s and returned them to its legendary Struer factory where it remanufactured the turntables before adding the latest wireless audio technology to create a new product that married the best of B&O’s iconic design with the latest audio technology.

The new Beosystem 9000c is the second product in B&O’s planned series of recreated classics that demonstrates the Danish company’s commitment to longevity and its mission statement of: “Creating products that can stand the test of time.”

“With our Recreated Classics series, we are showcasing how Bang & Olufsen’s unique capabilities within sound, design and craftsmanship are creating long-lasting, circular products. We want to demonstrate that a second-life product can be just as attractive as a new product and that a high-quality item such as the Beosound 9000 doesn’t need to have an end date,” said Mads Kogsgaard Hansen, Head of Product Circularity & Portfolio Planning at Bang & Olufsen.

For More Information: bang-olufsen.com

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